The "new" empowered Barbie

Barbie - the plastic bitch that has everything.

She also seems to be able to be everything too; magical fairy, rock star, move star and much much more.

Now in a bid to convince the female public that Barbie isn’t some kind of airhead Mattel’s newest “I Can Be…” series see’s Barbie taking on some new empowering guises such as computer engineer and race car driver.

Architect Barbie is the result of a campaign by architectural historian Despina Stratigakos and architect Kelly Hayes McAlonie. In 2007, Stratigakos (author of *A Woman’s Berlin: Building the Modern City) made a statement, complaining about the male domination in the architectural practice. As a result of this she staged her own exhibition - Architect Barbie.

Eventually Stratigakos and McAlonie teamed up, and when Mattel called for votes for Barbie’s next new career move, architect Barbie came up top.

Go girl power!